{"id":2913,"date":"2022-06-18T06:55:13","date_gmt":"2022-06-18T04:55:13","guid":{"rendered":"https:\/\/euroconsum.eu\/?p=2913"},"modified":"2023-05-22T23:44:33","modified_gmt":"2023-05-22T21:44:33","slug":"preisschilder_richtig_lesen","status":"publish","type":"post","link":"https:\/\/euroconsum.eu\/sk\/2022\/06\/18\/preisschilder_richtig_lesen\/","title":{"rendered":"Tajn\u00e9 odkazy na cenovke"},"content":{"rendered":"

Cenovky vid\u00edte takmer ka\u017ed\u00fd de\u0148. Maj\u00fa objas\u0148ova\u0165 a vytv\u00e1ra\u0165 transparentnos\u0165. Napriek tomu sa o ne \u010dasto bojuje na s\u00fadoch a v politike. V tomto \u010dl\u00e1nku odhal\u00edme tajomstv\u00e1 ukryt\u00e9 na cenovk\u00e1ch a prezrad\u00edme, ako profesion\u00e1li spr\u00e1vne \u010d\u00edtaj\u00fa cenovky, aby ste nepreme\u0161kali v\u00fdhodn\u00fa ponuku.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Ve\u013ea miesta pre ve\u013ea inform\u00e1ci\u00ed?<\/h2>\n\n\n\n

Obchodn\u00edci sa \u010dasto s\u0165a\u017euj\u00fa, \u017ee cenovky s\u00fa preplnen\u00e9. To by mohlo spotrebite\u013eov zneisti\u0165 a podr\u00e1\u017edi\u0165. Narat\u00edv lobistick\u00fdch skup\u00edn potom pravidelne znie, \u017ee obchodu by sa nemali uklada\u0165 \u017eiadne \u010fal\u0161ie informa\u010dn\u00e9 povinnosti, preto\u017ee to po\u0161kodzuje spotrebite\u013eov. \u010co je na tomto narat\u00edve pravdy a \u010d\u00ed je to vina? <\/p>\n\n\n\n

Ak sa pozrieme na typick\u00fa cenovku, ako prv\u00e9 si v\u0161imneme, \u017ee sa na nej toho vizu\u00e1lne deje ve\u013ea: ceny, z\u00e1kladn\u00e9 ceny, obchodn\u00fd n\u00e1zov, v\u00fdrobca, gram\u00e1\u017e, \u010diarov\u00e9 k\u00f3dy: je na \u010do pozera\u0165!<\/p>\n\n\n\n

Mimochodom, \u010dasto sa zab\u00fada na to, \u017ee v mnoh\u00fdch maloobchodn\u00fdch spolo\u010dnostiach sa etikety doslova \"odlepuj\u00fa z rolky\". To znamen\u00e1, \u017ee \u0161\u00edrka cenovky je \u00faplne variabiln\u00e1. Preh\u013eadnos\u0165 teda nie je len v oku pozorovate\u013ea, ale \u010dasto sa vytv\u00e1ra aj \"vtesnan\u00edm\" inform\u00e1ci\u00ed do mal\u00e9ho priestoru.<\/p>\n\n\n\n

Ko\u013eko priestoru sa v\u0161ak skuto\u010dne vyu\u017e\u00edva na povinn\u00e9 inform\u00e1cie?<\/strong> Skontrolovali sme r\u00f4zne cenovky a zistili sme, \u017ee mnoh\u00e9 \u00fadaje nie s\u00fa z\u00e1konom po\u017eadovan\u00e9. Taktie\u017e v\u00f4bec nesl\u00fa\u017eia na ochranu spotrebite\u013ea. Ten ich v skuto\u010dnosti ani nem\u00e1 vn\u00edma\u0165. <\/p>\n\n\n\n

\"\"
Svetlozelen\u00e1: povinn\u00e9 inform\u00e1cie tejto cenovky. Na uvedenie povinn\u00fdch inform\u00e1ci\u00ed sa pou\u017e\u00edva len pribli\u017ene 40 - 50% plochy cenovky. <\/sup><\/em><\/figcaption><\/figure>\n\n\n\n

Na vy\u0161\u0161ie uvedenom obr\u00e1zku sme zv\u00fdraznili inform\u00e1cie, ktor\u00e9 sa vy\u017eaduj\u00fa pod\u013ea z\u00e1kona. Pritom sme za povinn\u00fa inform\u00e1ciu pova\u017eovali aj inform\u00e1ciu \"At -30%\" v prospech danej spolo\u010dnosti, hoci to mo\u017eno vn\u00edma\u0165 aj inak. <\/p>\n\n\n\n

V\u00fdsledok: Len zelen\u00e9 plochy<\/strong> sa pou\u017e\u00edvaj\u00fa na poskytovanie povinn\u00fdch inform\u00e1ci\u00ed. Ide o 45 % oblasti.<\/p>\n\n\n\n

\"\"
Zvy\u010dajne sa na povinn\u00e9 inform\u00e1cie pou\u017e\u00edva len 45% \u0161t\u00edtku. Zvy\u0161ok etikety obsahuje inform\u00e1cie, ktor\u00e9 maj\u00fa bu\u010f propaga\u010dn\u00fd charakter, nie s\u00fa ur\u010den\u00e9 pre z\u00e1kazn\u00edkov alebo s\u00fa jednoducho zbyto\u010dn\u00e9. <\/sup><\/em><\/figcaption><\/figure>\n\n\n\n

\u010c\u00edtajte cenovky ako pros....<\/h2>\n\n\n\n

Na\u0161e zdru\u017eenie kontroluje cenov\u00e9 ozna\u010denia na spotrebite\u013esk\u00fdch trhoch v celej krajine a podnik\u00e1 pr\u00e1vne kroky proti ich poru\u0161ovaniu. N\u00e1\u0161 kontroln\u00fd t\u00edm je preto ve\u013emi dobre obozn\u00e1men\u00fd s cenovkami a presne vie, ktor\u00e9 skryt\u00e9 tvrdenia sa na cenovk\u00e1ch nach\u00e1dzaj\u00fa.<\/p>\n\n\n\n

Uk\u00e1\u017eeme v\u00e1m, ktor\u00e9 by ste nemali vynecha\u0165 a ktor\u00e9 m\u00f4\u017eete pokojne presko\u010di\u0165. Pozrime sa na typick\u00fd cenn\u00edk a pomenujme informa\u010dn\u00e9 polia \u010d\u00edslami od 1 do 9:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

[1] Ozna\u010denie v\u00fdrobku<\/strong><\/p>\n\n\n\n

Ozna\u010denie v\u00fdrobku je potrebn\u00e9 najm\u00e4 na to, aby bolo mo\u017en\u00e9 priradi\u0165 etiketu k tovaru.<\/p>\n\n\n\n

[2] Kone\u010dn\u00e1 cena<\/strong><\/p>\n\n\n\n

Kone\u010dn\u00e1 cena alebo celkov\u00e1 cena je cena, ktor\u00fa treba za tovar skuto\u010dne zaplati\u0165. Ot\u00e1zka, \u010di m\u00f4\u017ee (alebo dokonca mus\u00ed) by\u0165 zahrnut\u00e1 z\u00e1loha, je predmetom viacer\u00fdch konan\u00ed a v s\u00fa\u010dasnosti sa o nej rozhoduje na S\u00fadnom dvore E\u00da.<\/p>\n\n\n\n

[3] Z\u00e1kladn\u00e1 cena<\/strong><\/p>\n\n\n\n

Z\u00e1kladn\u00e1 cena pom\u00e1ha odhali\u0165 skryt\u00e9 zv\u00fd\u0161enie cien. Spomedzi cenov\u00fdch \u00fadajov mus\u00ed by\u0165 v\u017edy najjasnej\u0161ia. Pri tovaroch vo vodnom roztoku (nie v\u0161ak v olejovom roztoku) mus\u00ed z\u00e1kladn\u00e1 cena vych\u00e1dza\u0165 z od\u010derpanej hmotnosti.<\/p>\n\n\n\n

[4] Ozna\u010denie \"jednosmern\u00fd\" alebo \"opakovane pou\u017eite\u013en\u00fd<\/strong><\/p>\n\n\n\n

Ozna\u010denie \"na jedno pou\u017eitie\" alebo \"na opakovan\u00e9 pou\u017eitie\" znamen\u00e1, \u017ee sa mus\u00ed zaplati\u0165 aj z\u00e1loha. Opakovane pou\u017eite\u013en\u00fd je ekologicky v\u00fdhodnej\u0161\u00ed model. Ve\u013ekos\u0165 p\u00edsma je predp\u00edsan\u00e1 z\u00e1konom. Mus\u00ed zodpoveda\u0165 ve\u013ekosti (kone\u010dnej) ceny. <\/p>\n\n\n\n

[5] Obsah kontajnera alebo obchodn\u00e1 trieda<\/strong><\/p>\n\n\n\n

Obsah balenia mus\u00ed by\u0165 uveden\u00fd na cenovke. Mus\u00ed sa t\u00fdka\u0165 skuto\u010dn\u00e9ho obsahu, a nie - ako sa to, \u017eia\u013e, niekedy st\u00e1va - teoretickej kapacity vonkaj\u0161ieho obalu.<\/p>\n\n\n\n

Pri niektor\u00fdch v\u00fdrobkoch, najm\u00e4 pri ovoc\u00ed a zelenine, sa povinne uv\u00e1dza aj obchodn\u00e1 trieda (napr. zemiaky, HK 2).<\/p>\n\n\n\n

[6] \u010eal\u0161ie inform\u00e1cie (dobrovo\u013en\u00e9)<\/strong><\/p>\n\n\n\n

Na propag\u00e1ciu tovaru sa \u010dasto poskytuj\u00fa \u010fal\u0161ie inform\u00e1cie. Tieto inform\u00e1cie s\u00fa dobrovo\u013en\u00e9 a zvy\u010dajne sl\u00fa\u017eia na \u010fal\u0161iu propag\u00e1ciu.<\/p>\n\n\n\n

[7] \u0160pecifik\u00e1cia \u010dasu (dobrovo\u013en\u00e1, ur\u010den\u00e1 zamestnancom)<\/strong><\/p>\n\n\n\n

\u010casto sa na \u0161t\u00edtkoch uv\u00e1dzaj\u00fa \u010dasov\u00e9 inform\u00e1cie, napr\u00edklad vo forme kalend\u00e1rneho t\u00fd\u017ed\u0148a (tu: 42. t\u00fd\u017ede\u0148) alebo sa uv\u00e1dza d\u00e1tum. Tieto inform\u00e1cie s\u00fa dobrovo\u013en\u00e9 a ur\u010den\u00e9 zamestnancom. Inform\u00e1cia napr\u00edklad uv\u00e1dza, \u010di tovar patr\u00ed do bro\u017e\u00farkovej kampane (tu: bro\u017e\u00farka na 42. kalend\u00e1rny t\u00fd\u017ede\u0148). Nezriedka sa vyskytuje \u00fadaj typu KW1904. Ten ozna\u010duje 4. kalend\u00e1rny t\u00fd\u017ede\u0148 v roku 2019. <\/p>\n\n\n\n

Niekedy sa v tomto bode uv\u00e1dza aj d\u00e1tum. Zvy\u010dajne je to d\u00e1tum poslednej zmeny ceny.<\/p>\n\n\n\n

[8] EAN (dobrovo\u013en\u00e9, ur\u010den\u00e9 pre zamestnancov)<\/strong><\/p>\n\n\n\n

Na mnoh\u00fdch trhoch sa nach\u00e1dza na etikete (niekedy aj ako \u010diarov\u00fd k\u00f3d). Na jednej strane sa toto \u010d\u00edslo m\u00f4\u017ee pou\u017ei\u0165 na kontrolu, \u010di t\u00e1to etiketa skuto\u010dne patr\u00ed k pr\u00edslu\u0161n\u00e9mu v\u00fdrobku, preto\u017ee rovnak\u00e9 \u010d\u00edslo sa nach\u00e1dza na obale. Na druhej strane sa pou\u017e\u00edva pri inventariz\u00e1cii. Zamestnanci s ru\u010dn\u00fdmi skenermi potom m\u00f4\u017eu automaticky zaznamena\u0165 \u010d\u00edslo EAN a potom u\u017e len zada\u0165 po\u010det e\u0161te pr\u00edtomn\u00fdch v\u00fdrobkov.<\/p>\n\n\n\n

[9] \"Disturber\" (volite\u013en\u00e9)<\/strong><\/p>\n\n\n\n

Tieto ru\u0161iv\u00e9 prvky maj\u00fa za cie\u013e upriami\u0165 pozornos\u0165 spotrebite\u013eov na konkr\u00e9tny v\u00fdrobok.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Cenovky vid\u00edte takmer ka\u017ed\u00fd de\u0148. Maj\u00fa poskytova\u0165 inform\u00e1cie a vytv\u00e1ra\u0165 transparentnos\u0165. Napriek tomu s\u00fa \u010dasto predmetom sporov na s\u00fadoch a v politike. V tomto \u010dl\u00e1nku odhal\u00edme tajomstv\u00e1 ukryt\u00e9 na cenovk\u00e1ch a uk\u00e1\u017eeme, ako odborn\u00edci spr\u00e1vne \u010d\u00edtaj\u00fa cenovky, aby ste nepreme\u0161kali v\u00fdhodn\u00fa ponuku. Ve\u013ea miesta pre ve\u013ea inform\u00e1ci\u00ed? V cenn\u00edkoch sa [...]<\/p>","protected":false},"author":1,"featured_media":2356,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-2913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-preistransparenz"],"_links":{"self":[{"href":"https:\/\/euroconsum.eu\/sk\/wp-json\/wp\/v2\/posts\/2913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euroconsum.eu\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euroconsum.eu\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euroconsum.eu\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/euroconsum.eu\/sk\/wp-json\/wp\/v2\/comments?post=2913"}],"version-history":[{"count":5,"href":"https:\/\/euroconsum.eu\/sk\/wp-json\/wp\/v2\/posts\/2913\/revisions"}],"predecessor-version":[{"id":3808,"href":"https:\/\/euroconsum.eu\/sk\/wp-json\/wp\/v2\/posts\/2913\/revisions\/3808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euroconsum.eu\/sk\/wp-json\/wp\/v2\/media\/2356"}],"wp:attachment":[{"href":"https:\/\/euroconsum.eu\/sk\/wp-json\/wp\/v2\/media?parent=2913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euroconsum.eu\/sk\/wp-json\/wp\/v2\/categories?post=2913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euroconsum.eu\/sk\/wp-json\/wp\/v2\/tags?post=2913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}