{"id":1129,"date":"2021-01-25T19:57:00","date_gmt":"2021-01-25T18:57:00","guid":{"rendered":"https:\/\/euroconsum.eu\/?page_id=1129"},"modified":"2022-06-14T23:40:13","modified_gmt":"2022-06-14T21:40:13","slug":"marktwaecherin-psychomarkt","status":"publish","type":"page","link":"https:\/\/euroconsum.eu\/sk\/marktwaecherin-psychomarkt\/","title":{"rendered":"Str\u00e1\u017eca trhu psychomarket"},"content":{"rendered":"
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 <\/h1>\n

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\"\"<\/figure>\n

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Psychotrh<\/h2>\n

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... sa riadi z\u00e1sadou privlastnenia<\/h3>\n

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Pojem psychotrh ozna\u010duje neprebern\u00e9 mno\u017estvo pon\u00fak \u010dasto pochybn\u00fdch psychologick\u00fdch a psychoterapeutick\u00fdch slu\u017eieb. Tento pseudoterapeutick\u00e9 slu\u017eby<\/strong> pr\u00eds\u0165 ako<\/p>\n

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    \n
  • psychologick\u00e1 diagnostika,<\/li>\n
  • \u017divotn\u00e9 poradenstvo a podpora \u017eivota,<\/li>\n
  • Rozvoj osobnosti,<\/li>\n
  • Psychoterapie, ale aj<\/li>\n
  • ako technick\u00e9 rie\u0161enie<\/li>\n<\/ul>\n

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    a z\u00e1merne sa sna\u017e\u00ed pribl\u00ed\u017ei\u0165 k zavedenej terminol\u00f3gii a praxi zalo\u017eenej na d\u00f4kazoch (privlast\u0148uje si jej term\u00edny, soci\u00e1lne kontexty a s\u00favisiace obsahy). Napr\u00edklad pojem Lebenshilfe u\u017e d\u00e1vno predznamenali hnutia za posilnenie postavenia z oblasti hnutia za pr\u00e1va os\u00f4b so zdravotn\u00fdm postihnut\u00edm. Prostredn\u00edctvom odcudzuj\u00faceho privlast\u0148ovania pojmov, ktor\u00e9 je pre t\u00fato sc\u00e9nu typick\u00e9, si poskytovatelia na psychotrh osedlali t\u00fato konceptualiz\u00e1ciu. Napr\u00edklad spolo\u010dnos\u0165 adviqo AG pou\u017e\u00edva privlastnen\u00e9 ozna\u010denia \"\u017eivotn\u00e1 pomoc\", \"\u017eivotn\u00e9 poradenstvo\" alebo \"odpovede na \u017eivotn\u00e9 ot\u00e1zky\" aj pre komer\u010dn\u00e9 ponuky v oblasti \"ve\u0161tenia\" a \"astrol\u00f3gie\".<\/p>\n

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    ... funguje na z\u00e1klade klamstva, zajatia a vyvrhnutia<\/h3>\n

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    \u010eal\u0161ou \u010drtou ponuky psychomarketingu je hra s kon\u0161pira\u010dn\u00fdmi pr\u00edbehmi, pod\u013ea ktor\u00fdch napr\u00edklad \"farmaceutick\u00fd priemysel\" potl\u00e1\u010da \u00fadajne revolu\u010dn\u00fa terapiu. Ponuky vystupuj\u00fa ako podvratn\u00e9 alebo outsidersk\u00e9 fronty pod z\u00e1mienkou, \u017ee s\u00fa \"alternat\u00edvou\". Zainteresovan\u00ed z\u00e1kazn\u00edci s\u00fa potom \u010do najr\u00fdchlej\u0161ie sami zapojen\u00ed do procesu predaja.<\/p>\n

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    Podobne ako Viac\u00farov\u0148ov\u00fd marketing<\/strong> distribu\u010dn\u00e9 syst\u00e9my s\u00fa vytvoren\u00e9 vo ve\u013emi kr\u00e1tkom \u010dase. Zvy\u010dajne sa to rob\u00ed pomocou pozit\u00edvneho pr\u00edbehu, ktor\u00fd rob\u00ed zo z\u00e1kazn\u00edka hrdinu pr\u00edbehu. Je to obzvl\u00e1\u0161\u0165 perf\u00eddne, ke\u010f oklaman\u00ed a podveden\u00ed klienti maj\u00fa potom sami financova\u0165 svoje zapojenie do distribu\u010dn\u00e9ho modelu, napr\u00edklad prostredn\u00edctvom \"diplomov\" alebo \"certifik\u00e1tov\" od samozvan\u00fdch in\u0161tit\u00fatov. \u010casto sa navrhuje \"model propag\u00e1cie\", ktor\u00fd sa m\u00e1 financova\u0165 t\u00fdm, \u017ee si \u010dlovek za\u010dne zar\u00e1ba\u0165 vlastn\u00e9 peniaze e\u0161te pred absolvovan\u00edm \"kvalifik\u00e1cie\" (\"zar\u00e1bajte, ako sa u\u010d\u00edte\"<\/em>).<\/p>\n

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    Tento \"p\u00e1d do kr\u00e1li\u010dej nory\", ako to raz nazval jeden postihnut\u00fd, sa \u010dasto za\u010d\u00edna perf\u00eddnou ot\u00e1zkou, \u010di \u010dlovek nechce urobi\u0165 nie\u010do dobr\u00e9 pre svoju rodinu alebo in\u00fdch \u013eud\u00ed. Ve\u010f \u010dlovek u\u017e za\u017eil, ak\u00fd je \u00fadajne dobr\u00fd v\u00fdrobok. M\u00e1lokto sa od tak\u00fdchto prakt\u00edk dok\u00e1\u017ee \u013eahko di\u0161tancova\u0165, preto\u017ee v\u0161etci m\u00e1me tendenciu vidie\u0165 sa ako hrdinovia vlastn\u00e9ho pr\u00edbehu. Samozrejme, v\u0161etci chceme by\u0165 na strane dobra. Samozrejme, \u017ee v\u0161etci chceme pom\u00e1ha\u0165. A to, \u017ee by \u010dlovek mal ma\u0165 mo\u017enos\u0165 zarobi\u0165 peniaze t\u00fdm, \u017ee pom\u00e1ha, n\u00e1m, samozrejme, neprek\u00e1\u017ea.<\/p>\n

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    Typick\u00e9 je aj to, \u017ee sa \u010dasto pou\u017e\u00edvaj\u00fa argumenty autority. Ochrann\u00e9 zn\u00e1mky s\u00fa \u010dasto registrovan\u00e9 alebo pojmy s\u00fa ozna\u010dovan\u00e9 ochrann\u00fdmi zn\u00e1mkami, aby sa vytvoril dojem d\u00f4kazu \u00fa\u010dinnosti, \u010do v\u0161ak nie je pravda. Psychotrhov\u00e1 sc\u00e9na tie\u017e rada pracuje s k\u00fapen\u00fdmi akademick\u00fdmi titulmi.<\/p>\n

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    ... vytv\u00e1ra viacn\u00e1sobn\u00e9 obvi\u0148ovanie obet\u00ed a vedie k op\u00e4tovnej traumatiz\u00e1cii<\/h3>\n

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    Pre psychotrh je typick\u00fd Hra s n\u00e1dejou, zvedavos\u0165ou, pocitom viny<\/strong> a Hanba<\/strong> postihnut\u00fdch os\u00f4b. T\u00fdmto sp\u00f4sobom sa na jednej strane vytv\u00e1ra pr\u00edstup k z\u00e1kazn\u00edkovi, na druhej strane pochybn\u00e9 praktiky zost\u00e1vaj\u00fa dlho skryt\u00e9, preto\u017ee po\u0161koden\u00e9 osoby nevyh\u013ead\u00e1vaj\u00fa kontakt s vonkaj\u0161\u00edm svetom z hanby a hnevu nad vlastnou \u00fadajnou d\u00f4ver\u010divos\u0165ou. Obzvl\u00e1\u0161\u0165 perf\u00eddne je, \u017ee \u010d\u00edm v\u00e4\u010d\u0161ie je po\u0161kodenie, t\u00fdm v\u00e4\u010d\u0161ia je hanba.<\/p>\n

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    Nezriedka to sprev\u00e1dzaj\u00fa re\u00e1lne a negat\u00edvne sk\u00fasenosti s prokur\u00e1tormi a policajn\u00fdmi org\u00e1nmi. Z mnoh\u00fdch rozhovorov vieme, \u017ee po\u0161koden\u00ed \u013eudia, ktor\u00ed sa obr\u00e1tia na org\u00e1ny verejnej moci, sa namiesto pochopenia a empatie \u010dasto stret\u00e1vaj\u00fa s ich opovrhnut\u00edm a v\u00fdsmechom. To niekedy vedie k hrozn\u00fdm sk\u00fasenostiam s op\u00e4tovnou traumatiz\u00e1ciou.<\/p>\n

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    ... je ve\u013emi neregulovan\u00e1, ale ve\u013emi v\u00fdnosn\u00e1.<\/h3>\n

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    Psychotrh nie je len antropologick\u00fdm panoptikom, ale predov\u0161etk\u00fdm trhom, a to do zna\u010dnej miery neregulovan\u00fdm. Psychotrh je mimoriadne komercionalizovan\u00e1 oblas\u0165. Ro\u010dn\u00fd obrat v Nemecku sa v z\u00e1vislosti od defin\u00edcie odhaduje na 5 a\u017e 10 mili\u00e1rd eur. Pod\u013ea \u010dasopisu \"Zeit\" sa po\u010det poskytovate\u013eov ezoterick\u00fdch a alternat\u00edvnych psychologick\u00fdch lie\u010debn\u00fdch postupov v Nemecku v roku 2011 odhadoval na 10 000 a\u017e 20 000.<\/p>\n

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    Pre rok 2020 predpoklad\u00e1me, \u017ee po\u010det hr\u00e1\u010dov u\u017e v\u00fdrazne ner\u00e1stol, ale \u017ee obrat a zisk sa v\u00fdrazne zv\u00fd\u0161ili v d\u00f4sledku profesionaliz\u00e1cie trhu. N\u00e1\u0161 odhad na rok 2020, ktor\u00fd vych\u00e1dza z pozorovan\u00ed z rokov 2018 a 2019, vid\u00ed trh na \u00farovni pribli\u017ene 30 mili\u00e1rd eur<\/strong> v nemecky hovoriacom svete pribli\u017ene 20 000 poskytovate\u013eov, z ktor\u00fdch v\u0161ak pribli\u017ene 5 % (1 000 hr\u00e1\u010dov) pravdepodobne vytv\u00e1ra pribli\u017ene 85% obratu. Na ka\u017ed\u00e9ho z t\u00fdchto 1 000 hlavn\u00fdch hr\u00e1\u010dov tak pripad\u00e1 pribli\u017ene 250 mili\u00f3nov eur ... ro\u010dne.<\/p>\n

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    Na\u0161a pr\u00e1ca<\/h2>\n

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    My poradi\u0165 dotknut\u00fdm osob\u00e1m.<\/strong> a ich pr\u00edbuzn\u00fdch a pracova\u0165 s Svojpomocn\u00e9 skupiny<\/strong> spolo\u010dne, \u010do profesion\u00e1lne podporujeme. Zhroma\u017e\u010fujeme aj spr\u00e1vy od dotknut\u00fdch os\u00f4b, aby sme vytvorili profily \u010dinnost\u00ed a opatren\u00ed. V\u017edy, ke\u010f je to mo\u017en\u00e9, podnik\u00e1me pr\u00e1vne kroky proti poru\u0161ovaniu z\u00e1kona, ak s\u00fa hmatate\u013en\u00e9. Vyu\u017e\u00edvame pritom aj sie\u0165 testovac\u00edch n\u00e1kupcov a testovac\u00edch z\u00e1kazn\u00edkov, aby sme mohli analyzova\u0165 predajn\u00e9 \u0161trukt\u00fary typick\u00e9 pre dan\u00fa sc\u00e9nu zvn\u00fatra.<\/p>\n

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    Okrem toho sprev\u00e1dzame dotknut\u00e9 osoby, ktor\u00e9 chc\u00fa bojova\u0165 za svoje pr\u00e1va prostredn\u00edctvom Procedur\u00e1lne poradenstvo a konzult\u00e1cie<\/strong>od podania ob\u017ealoby a\u017e po \u00fa\u010das\u0165 na s\u00fadnom konan\u00ed.<\/p>\n

    V nieko\u013ek\u00fdch v\u00fdznamn\u00fdch konaniach sa uskuto\u010dnili rozsiahle Da\u0148ov\u00e9 trestn\u00e9 konanie<\/strong> iniciovan\u00e9.<\/p>\n

    Na tento \u00fa\u010del udr\u017eiavame rozsiahlu zbierku l\u00e1tok vr\u00e1tane rozsiahlej kni\u017enice mnoh\u00fdch pon\u00fak na trhu. Od roku 2016 budujeme v\u00fdstavu ne\u00fa\u010dinn\u00fdch v\u00fdrobkov pod n\u00e1zvom Pracovn\u00fd n\u00e1zov \"Bullshit for Sale<\/strong> (radi prijmeme neefekt\u00edvne v\u00fdrobky).<\/p>


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    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

      Psychotrh... sa riadi princ\u00edpom privlastnenia Pojem psychotrh ozna\u010duje nezvl\u00e1dnute\u013en\u00fa ponuku \u010dasto pochybn\u00fdch psychologick\u00fdch a psychoterapeutick\u00fdch slu\u017eieb. Tieto pseudoterapeutick\u00e9 slu\u017eby maj\u00fa podobu psychologickej diagnostiky, \u017eivotn\u00e9ho poradenstva a podpory, rozvoja osobnosti, psychoterapie, ale aj technick\u00fdch rie\u0161en\u00ed a z\u00e1merne sa sna\u017eia o bl\u00edzkos\u0165 k zavedenej terminol\u00f3gii a postupom zalo\u017een\u00fdm na d\u00f4kazoch (privlast\u0148uj\u00fa si ich term\u00edny, soci\u00e1lne kontexty [...]).<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1129","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/euroconsum.eu\/sk\/wp-json\/wp\/v2\/pages\/1129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euroconsum.eu\/sk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/euroconsum.eu\/sk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/euroconsum.eu\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/euroconsum.eu\/sk\/wp-json\/wp\/v2\/comments?post=1129"}],"version-history":[{"count":10,"href":"https:\/\/euroconsum.eu\/sk\/wp-json\/wp\/v2\/pages\/1129\/revisions"}],"predecessor-version":[{"id":2755,"href":"https:\/\/euroconsum.eu\/sk\/wp-json\/wp\/v2\/pages\/1129\/revisions\/2755"}],"wp:attachment":[{"href":"https:\/\/euroconsum.eu\/sk\/wp-json\/wp\/v2\/media?parent=1129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}