{"id":3974,"date":"2023-08-21T09:45:50","date_gmt":"2023-08-21T07:45:50","guid":{"rendered":"https:\/\/euroconsum.eu\/?p=3974"},"modified":"2023-08-21T12:55:57","modified_gmt":"2023-08-21T10:55:57","slug":"elementor-3974","status":"publish","type":"post","link":"https:\/\/euroconsum.eu\/cs\/2023\/08\/21\/elementor-3974\/","title":{"rendered":"Dynamick\u00e1 tvorba cen v online maloobchod\u011b"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3974\" class=\"elementor elementor-3974\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73a29b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73a29b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9cfd5f8\" data-id=\"9cfd5f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cac769 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4cac769\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/euroconsum.eu\/wp-content\/uploads\/2023\/08\/keimzelle.koala0i_graphic_novel_style_young_short-haired_black__57c79b20-1090-41e9-b8ef-c0c84b83677f-1024x683.png\" class=\"attachment-large size-large wp-image-3981\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8715b99 elementor-widget elementor-widget-heading\" data-id=\"8715b99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><h2>Dynamick\u00e1 tvorba cen v online maloobchod\u011b<\/h2><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b2f9df elementor-widget elementor-widget-text-editor\" data-id=\"8b2f9df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Mnoz\u00ed z n\u00e1s to ji\u017e za\u017eili: hled\u00e1te produkt na internetu a zjist\u00edte, \u017ee se jeho cena den ode dne li\u0161\u00ed. Nejedn\u00e1 se o n\u00e1hodu, ale o z\u00e1m\u011brnou strategii internetov\u00fdch prodejc\u016f zn\u00e1mou jako \"dynamick\u00e1 tvorba cen\".<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cfad598 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cfad598\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bd211dc\" data-id=\"bd211dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da25a64 elementor-widget elementor-widget-text-editor\" data-id=\"da25a64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><h3>Co je to \"dynamick\u00e1 tvorba cen\" a jak funguje?<\/h3><p>Dynamick\u00e1 tvorba cen je cenov\u00e1 strategie, p\u0159i n\u00ed\u017e spole\u010dnosti v re\u00e1ln\u00e9m \u010dase p\u0159izp\u016fsobuj\u00ed ceny sv\u00fdch v\u00fdrobk\u016f nebo slu\u017eeb podm\u00ednk\u00e1m na trhu. Roli hraj\u00ed faktory, jako je nab\u00eddka a popt\u00e1vka, konkuren\u010dn\u00ed ceny a dokonce i chov\u00e1n\u00ed jednotliv\u00fdch z\u00e1kazn\u00edk\u016f.<\/p><p>Internetov\u00ed prodejci pou\u017e\u00edvaj\u00ed k ur\u010den\u00ed optim\u00e1ln\u00ed ceny produktu speci\u00e1ln\u00ed softwarov\u00e9 n\u00e1stroje. Tyto n\u00e1stroje dok\u00e1\u017e\u00ed shrom\u00e1\u017edit a analyzovat stovky srovn\u00e1vac\u00edch cen denn\u011b a ur\u010dit nejlep\u0161\u00ed cenu. N\u011bkter\u00e9 z t\u011bchto n\u00e1stroj\u016f vyu\u017e\u00edvaj\u00ed roboty k vyhled\u00e1v\u00e1n\u00ed a porovn\u00e1v\u00e1n\u00ed cen u konkurence, jin\u00e9 berou v \u00favahu pom\u011br nab\u00eddky a popt\u00e1vky ve vlastn\u00edm obchod\u011b.<\/p><h3>Automatizovan\u00e9 cenov\u00e9 strategie<\/h3><p>Internetov\u00ed prodejci p\u0159i stanovov\u00e1n\u00ed cen zohled\u0148uj\u00ed r\u016fzn\u00e9 faktory. Mezi tyto faktory pat\u0159\u00ed:<\/p><ul><li>Frekvence p\u0159\u00edstupu na str\u00e1nky produktu<\/li><li>Po\u010det produkt\u016f p\u0159idan\u00fdch do n\u00e1kupn\u00edho ko\u0161\u00edku<\/li><li>Skute\u010dn\u00e9 n\u00e1kupy<\/li><li>Dostupnost produktu<\/li><\/ul><p>Roli mohou hr\u00e1t i sez\u00f3nn\u00ed trendy, zejm\u00e9na u v\u00fdrobk\u016f, jako je oble\u010den\u00ed a obuv. P\u0159i poklesu popt\u00e1vky lze sn\u00ed\u017eit ceny, aby se zv\u00fd\u0161il prodej a sn\u00ed\u017eily z\u00e1soby.<\/p><h3>Cenotvorba a psychologie<\/h3><p>Zat\u00edmco software automaticky ur\u010duje nejlep\u0161\u00ed ceny, obchodn\u00edci mus\u00ed zajistit, aby ceny byly transparentn\u00ed a spravedliv\u00e9 pro z\u00e1kazn\u00edky. N\u011bkte\u0159\u00ed obchodn\u00edci upravuj\u00ed sv\u00e9 ceny ru\u010dn\u011b, aby zajistili jejich konkurenceschopnost, ani\u017e by ohrozili sv\u00e9 mar\u017ee.<\/p><p>Uk\u00e1zkov\u00fdm p\u0159\u00edkladem dynamick\u00e9 tvorby cen jsou platformy jako Amazon. Ceny se mohou neust\u00e1le m\u011bnit na z\u00e1klad\u011b r\u016fzn\u00fdch faktor\u016f, jako je nab\u00eddka a popt\u00e1vka, ceny konkurence a hodnocen\u00ed z\u00e1kazn\u00edk\u016f. Z\u00e1kazn\u00edci by si v\u0161ak m\u011bli d\u00e1vat pozor a kontrolovat v\u0161echny dostupn\u00e9 nab\u00eddky, proto\u017ee ne v\u017edy je nejlevn\u011bj\u0161\u00ed nab\u00eddka ta nejlep\u0161\u00ed.<\/p><p>Cena v\u00fdrobku m\u016f\u017ee ovlivnit n\u00e1kupn\u00ed chov\u00e1n\u00ed z\u00e1kazn\u00edka. P\u0159\u00edli\u0161 vysok\u00e9 v\u00fdkyvy cen mohou z\u00e1kazn\u00edky odradit, zat\u00edmco stabiln\u00ed ceny mohou budovat d\u016fv\u011bru. N\u011bkte\u0159\u00ed prodejci tak\u00e9 vyu\u017e\u00edvaj\u00ed anal\u00fdzu dat, aby l\u00e9pe porozum\u011bli chov\u00e1n\u00ed a preferenc\u00edm sv\u00fdch z\u00e1kazn\u00edk\u016f a mohli jim vytv\u00e1\u0159et nab\u00eddky \u0161it\u00e9 na m\u00edru.<\/p><h3>Ochrana dat a dynamick\u00e9 ceny<\/h3><p>Zaveden\u00edm GDPR se od internetov\u00fdch obchod\u016f vy\u017eaduje v\u011bt\u0161\u00ed transparentnost p\u0159i nakl\u00e1d\u00e1n\u00ed s \u00fadaji z\u00e1kazn\u00edk\u016f. To m\u00e1 dopad na dynamick\u00e9 stanovov\u00e1n\u00ed cen, proto\u017ee maloobchodn\u00edci mus\u00ed zajistit, aby jejich cenov\u00e9 strategie nebyly zalo\u017eeny na invazivn\u00edch postupech p\u0159i zpracov\u00e1n\u00ed dat.<\/p><h3>Tipy pro spot\u0159ebitele<\/h3><p>Pro spot\u0159ebitele je d\u016fle\u017eit\u00e9 v\u011bd\u011bt, jak dynamick\u00e9 ceny funguj\u00ed, aby se mohli l\u00e9pe rozhodovat p\u0159i n\u00e1kupu. N\u011bkter\u00e9 tipy jsou n\u00e1sleduj\u00edc\u00ed:<\/p><ul><li>Pravideln\u011b kontrolujte ceny<\/li><li>Pou\u017e\u00edv\u00e1n\u00ed r\u016fzn\u00fdch platforem<\/li><li>Pou\u017e\u00edvejte re\u017eimy soukrom\u00e9ho proch\u00e1zen\u00ed, abyste odhalili m\u00e9n\u011b dat<\/li><li>K vyhled\u00e1n\u00ed nejv\u00fdhodn\u011bj\u0161\u00edch nab\u00eddek pou\u017eijte n\u00e1stroje pro porovn\u00e1v\u00e1n\u00ed cen a roz\u0161\u00ed\u0159en\u00ed prohl\u00ed\u017ee\u010de.<\/li><\/ul><div>\u00a0<\/div><p><b>Dynamick\u00e1 tvorba cen<\/b> je b\u011b\u017enou prax\u00ed v online obchodov\u00e1n\u00ed. Je d\u016fle\u017eit\u00e9, aby obchodn\u00edci i spot\u0159ebitel\u00e9 t\u00e9to strategii rozum\u011bli, a zajistili si tak spravedliv\u00e9 ceny a v\u00fdhodn\u00e9 nab\u00eddky.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a851a31\" data-id=\"a851a31\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74e893f elementor-alert-danger elementor-widget elementor-widget-alert\" data-id=\"74e893f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-alert\" role=\"alert\">\n\n\t\t\t\t\t\t<span class=\"elementor-alert-title\">Proto je \"<strong>Dynamick\u00e1 tvorba cen<\/strong> tak nebezpe\u010dn\u00e9:<\/span>\n\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-alert-description\"><ul>\n \t<li><strong>Nep\u0159edv\u00eddateln\u00e9 kol\u00eds\u00e1n\u00ed cen:<\/strong> Spot\u0159ebitel\u00e9 se nemohou v\u017edy spolehnout na stabiln\u00ed ceny, co\u017e zt\u011b\u017euje pl\u00e1nov\u00e1n\u00ed n\u00e1kup\u016f.<\/li>\n \t<li><strong>Mo\u017en\u00e1 diskriminace:<\/strong> Ur\u010dit\u00e9 skupiny spot\u0159ebitel\u016f by mohly platit vy\u0161\u0161\u00ed ceny d\u00edky algoritm\u016fm, nap\u0159. na z\u00e1klad\u011b polohy nebo historie n\u00e1kup\u016f.<\/li>\n \t<li><strong>Pocit ned\u016fv\u011bry:<\/strong> Neust\u00e1l\u00e9 zm\u011bny cen mohou u spot\u0159ebitel\u016f vyvolat pocit, \u017ee mo\u017en\u00e1 plat\u00ed v\u00edce ne\u017e ostatn\u00ed nebo \u017ee se obchodn\u00edk sna\u017e\u00ed dos\u00e1hnout vy\u0161\u0161\u00edch zisk\u016f.<\/li>\n \t<li><strong>Impulzivn\u00ed n\u00e1kupy:<\/strong> Strach z r\u016fstu cen m\u016f\u017ee spot\u0159ebitele p\u0159im\u011bt k un\u00e1hlen\u00fdm n\u00e1kup\u016fm, kter\u00fdch pozd\u011bji lituj\u00ed.<\/li>\n \t<li><strong>Nedostate\u010dn\u00e1 transparentnost:<\/strong> Bez jasn\u00e9 komunikace o tom, pro\u010d a jak se ceny m\u011bn\u00ed, mohou m\u00edt spot\u0159ebitel\u00e9 pocit, \u017ee jsou ponech\u00e1ni v nev\u011bdomosti, co\u017e vede k ned\u016fv\u011b\u0159e v\u016f\u010di obchodn\u00edk\u016fm.<\/li>\n<\/ul><\/span>\n\t\t\t\n\t\t\t\t\t\t<button type=\"button\" class=\"elementor-alert-dismiss\" aria-label=\"Skr\u00fdt n\u00e1pov\u011bdu.\">\n\t\t\t\t\t\t\t\t\t<span aria-hidden=\"true\">\u00d7<\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b993d7 elementor-widget elementor-widget-spacer\" data-id=\"9b993d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-843143f elementor-alert-success elementor-widget elementor-widget-alert\" data-id=\"843143f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-alert\" role=\"alert\">\n\n\t\t\t\t\t\t<span class=\"elementor-alert-title\">Proto je \"<strong>Dynamick\u00e1 tvorba cen<\/strong> tak nebezpe\u010dn\u00e9:<\/span>\n\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-alert-description\"><p>Bu\u010fte podez\u0159\u00edvav\u00ed k cen\u00e1m\nAmazon nemus\u00ed b\u00fdt nutn\u011b levn\u00fd. Srovn\u00e1va\u010de cen online v\u00e1m mohou pomoci naj\u00edt lep\u0161\u00ed nab\u00eddky:<\/p>\n<ul>\n \t<li><a href=\"https:\/\/shopping.google.com\/\"><strong>N\u00e1kupy Google<\/strong><\/a><\/li>\n \t<li><strong>Idealo<\/strong> (Dostupnost: <a href=\"http:\/\/idealo.de\">.de<\/a> <a href=\"http:\/\/idealo.at\">.at<\/a> <a href=\"http:\/\/idealo.co.uk\">.uk<\/a> <a href=\"http:\/\/idealo.es\">.es<\/a> <a href=\"http:\/\/idealo.fr\">.fr<\/a> <a href=\"http:\/\/idealo.it\">.it<\/a>)<\/li>\n \t<li><strong>Cheapskate<\/strong> (heise publishing group)\n<ul>\n \t<li><a href=\"https:\/\/geizhals.at\/\" target=\"_blank\" rel=\"noopener\">cheapneck.at<\/a><\/li>\n \t<li><a href=\"https:\/\/geizhals.de\/\" target=\"_blank\" rel=\"noopener\">cheapneck.com<\/a><\/li>\n \t<li><a href=\"https:\/\/geizhals.eu\/\" target=\"_blank\" rel=\"noopener\">cheapneck.eu<\/a><\/li>\n \t<li><a href=\"https:\/\/cenowarka.pl\/\" target=\"_blank\" rel=\"noopener\">cenowarka.pl<\/a><\/li>\n \t<li><a href=\"https:\/\/skinflint.co.uk\/\" target=\"_blank\" rel=\"noopener\">skinflint.co.uk<\/a><\/li>\n \t<li><a href=\"https:\/\/www.tarife.at\/\" target=\"_blank\" rel=\"noopener\">tarify.at<\/a><\/li>\n<\/ul>\n<\/li>\n \t<li><a href=\"https:\/\/www.momondo.de\/\"><strong>momondo<\/strong><\/a> (Lety\/cestov\u00e1n\u00ed)<\/li>\n<\/ul>\n<p>Z\u00e1suvn\u00fd modul prohl\u00ed\u017ee\u010de Keepa v\u00e1s informuje o v\u00fdvoji cen produkt\u016f.<\/p><\/span>\n\t\t\t\n\t\t\t\t\t\t<button type=\"button\" class=\"elementor-alert-dismiss\" aria-label=\"Skr\u00fdt n\u00e1pov\u011bdu.\">\n\t\t\t\t\t\t\t\t\t<span aria-hidden=\"true\">\u00d7<\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9e8f7ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e8f7ae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ea86510\" data-id=\"ea86510\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1262f2 elementor-widget elementor-widget-text-editor\" data-id=\"b1262f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Dynamick\u00e1 tvorba cen ve stacion\u00e1rn\u00edm obchod\u011b<\/h2><h3>Technologie ve stacion\u00e1rn\u00edm maloobchod\u011b<\/h3><p>V dne\u0161n\u00ed technologick\u00e9 dob\u011b ud\u011blal pokrok i kamenn\u00fd maloobchod, kter\u00fd m\u00e1 mo\u017enost automatizovan\u011b a centralizovan\u011b m\u011bnit ceny. V\u00fdrazn\u00fdm p\u0159\u00edkladem jsou nap\u0159. <b>\"Elektronick\u00e9 reg\u00e1lov\u00e9 \u0161t\u00edtky (ESL)<\/b> nebo elektronick\u00e9 cenovky. Velk\u00e9 \u0159et\u011bzce s elektronikou vyu\u017e\u00edvaj\u00ed ESL nap\u0159\u00edklad k nab\u00edzen\u00ed slev na ur\u010dit\u00e1 obdob\u00ed. Tak\u00e9 obchody s n\u00e1bytkem mohou pomoc\u00ed t\u00e9to technologie upravovat ceny na z\u00e1klad\u011b nab\u00eddek konkurence a zachovat tak garanci n\u00edzk\u00e9 ceny.<\/p><p>Dal\u0161\u00edm p\u0159\u00edkladem tohoto typu cenov\u00e9 strategie jsou obchody na \u010derpac\u00edch stanic\u00edch. Zat\u00edmco p\u0159es den nab\u00edzej\u00ed ceny, kter\u00e9 konkuruj\u00ed cen\u00e1m supermarket\u016f, ve\u010der nebo v ned\u011bli mohou sv\u00e9 ceny automaticky zv\u00fd\u0161it. I zde je mo\u017en\u00e1 flexibiln\u00ed \u00faprava cen, nap\u0159. u v\u00fdrobk\u016f na grilov\u00e1n\u00ed v de\u0161tiv\u00e9m pozdn\u00edm letn\u00edm dni.<\/p><p>Zm\u011bny cen se do elektronick\u00fdch cenovek p\u0159en\u00e1\u0161ej\u00ed bu\u010f prost\u0159ednictv\u00edm nap\u00e1jen\u00ed a sign\u00e1lu, nebo bezdr\u00e1tov\u011b. Tyto elektronick\u00e9 inkoustov\u00e9 cenovky jsou obzvl\u00e1\u0161t\u011b efektivn\u00ed, proto\u017ee spot\u0159ebov\u00e1vaj\u00ed energii pouze p\u0159i zm\u011bn\u011b zobrazen\u00ed. Jejich baterie vydr\u017e\u00ed p\u011bt a\u017e osm let a krom\u011b textu mohou zobrazovat i obr\u00e1zky, loga a QR k\u00f3dy.<\/p><h3>Psychologie zm\u011bny cen<\/h3><p>Ale ne v\u0161echno je slune\u010dn\u00e9. Dynamika tvorby cen m\u00e1 tak\u00e9 sv\u00e1 \u00faskal\u00ed. B\u011bhem pracovn\u00ed doby si z\u00e1kazn\u00edci mohou t\u011bchto zm\u011bn cen v\u0161imnout. N\u00e1hl\u00e9 zv\u00fd\u0161en\u00ed ceny m\u016f\u017ee u z\u00e1kazn\u00edk\u016f vyvolat nespokojenost, zejm\u00e9na pokud si v\u0161imnou, \u017ee cena u pokladny je vy\u0161\u0161\u00ed ne\u017e p\u0159edt\u00edm v reg\u00e1lu.<\/p><p>Zaj\u00edmav\u00e9 je, \u017ee v\u011bt\u0161ina maloobchodn\u00edk\u016f nen\u00ed p\u0159\u00edli\u0161 otev\u0159en\u00e1 ohledn\u011b pou\u017e\u00edv\u00e1n\u00ed dynamick\u00fdch cen. N\u011bkte\u0159\u00ed se dr\u017e\u00ed zp\u00e1tky ze strachu z negativn\u00edch dopad\u016f na image, zejm\u00e9na v dob\u011b inflace. N\u011bkte\u0159\u00ed v\u0161ak sni\u017eov\u00e1n\u00ed cen vyu\u017e\u00edvaj\u00ed situa\u010dn\u011b, na z\u00e1klad\u011b \u00fadaj\u016f a zku\u0161enost\u00ed z minul\u00fdch promoakc\u00ed.<\/p><h3>Podvod stisknut\u00edm tla\u010d\u00edtka<\/h3><p>Pokud se ceny m\u011bn\u00ed b\u011bhem otev\u00edrac\u00ed doby, m\u016f\u017ee se st\u00e1t, \u017ee se ceny zv\u00fd\u0161\u00ed v dob\u011b mezi obchodn\u00edm rozhodnut\u00edm (spot\u0159ebitel si vezme v\u00fdrobek z reg\u00e1lu) a zah\u00e1jen\u00edm platebn\u00edho procesu. Takov\u00e9 praktiky jsou zak\u00e1zan\u00e9, ale velmi obt\u00ed\u017en\u011b prokazateln\u00e9.<\/p><h3>Tipy<\/h3><p>Kamenn\u00fd maloobchod se vyvinul tak, \u017ee vyu\u017e\u00edv\u00e1 technologie k dynamick\u00e9mu p\u0159izp\u016fsobov\u00e1n\u00ed cen. Tato strategie m\u00e1 sice sv\u00e9 v\u00fdhody, jako je p\u0159izp\u016fsoben\u00ed se konkuren\u010dn\u00edm cen\u00e1m a nab\u00eddka slev, ale tak\u00e9 probl\u00e9my, zejm\u00e9na pokud jde o spokojenost z\u00e1kazn\u00edk\u016f a image spole\u010dnosti. Uvid\u00edme, jak se tato strategie bude v budoucnu vyv\u00edjet a zda bude v kamenn\u00e9m maloobchod\u011b stejn\u011b roz\u0161\u00ed\u0159en\u00e1 jako v maloobchod\u011b internetov\u00e9m.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cd8ffd6\" data-id=\"cd8ffd6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1109893 elementor-widget elementor-widget-image\" data-id=\"1109893\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/euroconsum.eu\/wp-content\/uploads\/2023\/08\/keimzelle.koala0i_graphic_novel_style_young_short-haired_woman__2e83a7f6-b74c-47f8-ba28-739b1fbf862e-1024x683.png\" class=\"attachment-large size-large wp-image-3980\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64901fe elementor-alert-danger elementor-widget elementor-widget-alert\" data-id=\"64901fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-alert\" role=\"alert\">\n\n\t\t\t\t\t\t<span class=\"elementor-alert-title\">Nebezpe\u010d\u00ed \"elektronick\u00fdch etiket na reg\u00e1lech\" (ESL) pro spot\u0159ebitele<\/span>\n\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-alert-description\">ESL umo\u017e\u0148uj\u00ed maloobchodn\u00edk\u016fm m\u011bnit ceny automatizovan\u00fdm a centralizovan\u00fdm zp\u016fsobem. To m\u016f\u017ee v\u00e9st k tomu, \u017ee spot\u0159ebitel\u00e9 zaznamenaj\u00ed n\u00e1hl\u00e9 a neo\u010dek\u00e1van\u00e9 v\u00fdkyvy cen, co\u017e m\u016f\u017ee v\u00e9st ke zmatku a nespokojenosti.\n<ul>\n \t<li><b>Nedostate\u010dn\u00e1 transparentnost:<\/b> Maloobchodn\u00ed prodejci \u010dasto nejsou otev\u0159eni, pokud jde o pou\u017e\u00edv\u00e1n\u00ed <b>Dynamick\u00e1 tvorba cen<\/b> a <b>ESL<\/b>. Spot\u0159ebitel\u00e9 nemus\u00ed m\u00edt jasnou p\u0159edstavu o tom, jak se ceny stanovuj\u00ed a pro\u010d se m\u011bn\u00ed, co\u017e m\u016f\u017ee v\u00e9st k ned\u016fv\u011b\u0159e a nejistot\u011b.<\/li>\n \t<li><b>Nep\u0159edv\u00eddatelnost: <\/b>Spot\u0159ebitel\u00e9 mohou m\u00edt pot\u00ed\u017ee p\u0159edv\u00eddat, kdy a jak se ceny zm\u011bn\u00ed. To m\u016f\u017ee ovlivnit jejich n\u00e1kupn\u00ed rozhodov\u00e1n\u00ed a zp\u016fsobit, \u017ee se budou c\u00edtit znev\u00fdhodn\u011bni, pokud nakoup\u00ed v nevhodnou dobu.<\/li>\n \t<li><b>Spokojenost z\u00e1kazn\u00edk\u016f<\/b>: N\u00e1hl\u00e9 zv\u00fd\u0161en\u00ed cen m\u016f\u017ee ovlivnit spokojenost z\u00e1kazn\u00edk\u016f, zejm\u00e9na pokud je cena u pokladny vy\u0161\u0161\u00ed, ne\u017e se o\u010dek\u00e1valo. To m\u016f\u017ee v\u00e9st k negativn\u00edmu z\u00e1\u017eitku z nakupov\u00e1n\u00ed a ovlivnit image prodejce.<\/li>\n \t<li><b>Ztr\u00e1ta d\u016fv\u011bry:&nbsp;<\/b>Pokud maj\u00ed spot\u0159ebitel\u00e9 pocit, \u017ee prodejci manipuluj\u00ed s cenami, aby dos\u00e1hli vy\u0161\u0161\u00edho zisku, m\u016f\u017ee to v\u00e9st ke ztr\u00e1t\u011b d\u016fv\u011bry. Spot\u0159ebitel\u00e9 se mohou od takov\u00fdch obchodn\u00edch praktik odvr\u00e1tit.<\/li>\n<\/ul><\/span>\n\t\t\t\n\t\t\t\t\t\t<button type=\"button\" class=\"elementor-alert-dismiss\" aria-label=\"Skr\u00fdt n\u00e1pov\u011bdu.\">\n\t\t\t\t\t\t\t\t\t<span aria-hidden=\"true\">\u00d7<\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Dynamick\u00e1 tvorba cen v internetov\u00e9m obchod\u011b Mnoz\u00ed z n\u00e1s se s t\u00edm ji\u017e setkali: hled\u00e1te produkt na internetu a zjist\u00edte, \u017ee se jeho cena v jednotliv\u00fdch dnech m\u011bn\u00ed. Nejedn\u00e1 se o n\u00e1hodu, ale o promy\u0161lenou strategii internetov\u00fdch prodejc\u016f zn\u00e1mou jako \"dynamick\u00e1 tvorba cen\".   Co je to \"dynamick\u00e1 tvorba cen\" a jak funguje? Dynamick\u00e1 tvorba cen je [...]<\/p>","protected":false},"author":1,"featured_media":3981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[61],"class_list":["post-3974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-preistransparenz","tag-preistransparenz"],"_links":{"self":[{"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/posts\/3974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/comments?post=3974"}],"version-history":[{"count":10,"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/posts\/3974\/revisions"}],"predecessor-version":[{"id":3993,"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/posts\/3974\/revisions\/3993"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/media\/3981"}],"wp:attachment":[{"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/media?parent=3974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/categories?post=3974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/tags?post=3974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}