{"id":2913,"date":"2022-06-18T06:55:13","date_gmt":"2022-06-18T04:55:13","guid":{"rendered":"https:\/\/euroconsum.eu\/?p=2913"},"modified":"2023-05-22T23:44:33","modified_gmt":"2023-05-22T21:44:33","slug":"preisschilder_richtig_lesen","status":"publish","type":"post","link":"https:\/\/euroconsum.eu\/cs\/2022\/06\/18\/preisschilder_richtig_lesen\/","title":{"rendered":"Tajn\u00e1 sd\u011blen\u00ed cenovky"},"content":{"rendered":"

Cenovky vid\u00edte t\u00e9m\u011b\u0159 ka\u017ed\u00fd den. Maj\u00ed zp\u0159ehled\u0148ovat a vytv\u00e1\u0159et transparentnost. P\u0159esto se o n\u011b \u010dasto vedou soudn\u00ed a politick\u00e9 spory. V tomto \u010dl\u00e1nku odhal\u00edme tajemstv\u00ed skryt\u00e1 na cenovk\u00e1ch a prozrad\u00edme, jak profesion\u00e1lov\u00e9 spr\u00e1vn\u011b \u010dtou cenovky, aby neprop\u00e1sli v\u00fdhodnou nab\u00eddku.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Hodn\u011b m\u00edsta pro hodn\u011b informac\u00ed?<\/h2>\n\n\n\n

Obchodn\u00edci si \u010dasto st\u011b\u017euj\u00ed, \u017ee cenovky jsou p\u0159epln\u011bn\u00e9. To by spot\u0159ebitele zneklid\u0148ovalo a dr\u00e1\u017edilo. Narativ lobbistick\u00fdch skupin pak pravideln\u011b zn\u00ed, \u017ee by se obchodu nem\u011bly ukl\u00e1dat \u017e\u00e1dn\u00e9 dal\u0161\u00ed informa\u010dn\u00ed povinnosti, proto\u017ee to po\u0161kozuje spot\u0159ebitele. Co je na tomto narativu pravdy a \u010d\u00ed je to vina? <\/p>\n\n\n\n

Kdy\u017e se pod\u00edv\u00e1me na typickou cenovku, jako prvn\u00ed si v\u0161imneme, \u017ee je toho vizu\u00e1ln\u011b hodn\u011b: ceny, z\u00e1kladn\u00ed ceny, obchodn\u00ed n\u00e1zev, v\u00fdrobce, gram\u00e1\u017e, \u010d\u00e1rov\u00e9 k\u00f3dy: je toho hodn\u011b!<\/p>\n\n\n\n

Mimochodem, \u010dasto se p\u0159ehl\u00ed\u017e\u00ed, \u017ee v mnoha maloobchodn\u00edch firm\u00e1ch se etikety doslova \"sund\u00e1vaj\u00ed z role\". To znamen\u00e1, \u017ee \u0161\u00ed\u0159ka cenovky je zcela variabiln\u00ed. P\u0159ehlednost je tedy nejen v oku pozorovatele, ale \u010dasto vznik\u00e1 tak\u00e9 \"vt\u011bsn\u00e1n\u00edm\" informac\u00ed na mal\u00fd prostor.<\/p>\n\n\n\n

Jak velk\u00e1 \u010d\u00e1st prostoru je ale skute\u010dn\u011b vyu\u017eita pro povinn\u00e9 informace?<\/strong> Zkontrolovali jsme r\u016fzn\u00e9 cenovky a zjistili jsme, \u017ee \u0159ada \u00fadaj\u016f nen\u00ed z\u00e1konem vy\u017eadov\u00e1na. V\u016fbec tak\u00e9 neslou\u017e\u00ed k ochran\u011b spot\u0159ebitele. Ten je ani nem\u00e1 skute\u010dn\u011b vn\u00edmat. <\/p>\n\n\n\n

\"\"
Sv\u011btle zelen\u00e1: povinn\u00e9 informace t\u00e9to cenovky. Pouze asi 40 - 50% plochy cenovky je pou\u017eito pro zobrazen\u00ed povinn\u00fdch informac\u00ed. <\/sup><\/em><\/figcaption><\/figure>\n\n\n\n

Na obr\u00e1zku v\u00fd\u0161e jsme zv\u00fdraznili informace, kter\u00e9 jsou vy\u017eadov\u00e1ny z\u00e1konem. P\u0159itom jsme za povinnou pova\u017eovali tak\u00e9 informaci \"At -30%\" ve prosp\u011bch dan\u00e9 spole\u010dnosti, i kdy\u017e to lze vn\u00edmat i jinak. <\/p>\n\n\n\n

V\u00fdsledek: Pouze zelen\u00e9 plochy<\/strong> slou\u017e\u00ed k poskytov\u00e1n\u00ed povinn\u00fdch informac\u00ed. Jedn\u00e1 se o 45 % oblasti.<\/p>\n\n\n\n

\"\"
Obvykle se pro povinn\u00e9 informace pou\u017e\u00edv\u00e1 pouze 45% \u0161t\u00edtku. Zbytek nese informace, kter\u00e9 jsou bu\u010f propaga\u010dn\u00ed, nejsou ur\u010deny z\u00e1kazn\u00edk\u016fm, nebo jsou prost\u011b nadbyte\u010dn\u00e9. <\/sup><\/em><\/figcaption><\/figure>\n\n\n\n

\u010ct\u011bte cenovky jako pros....<\/h2>\n\n\n\n

Na\u0161e sdru\u017een\u00ed kontroluje cenov\u00e9 zna\u010dky na spot\u0159ebitelsk\u00fdch trz\u00edch po cel\u00e9 zemi a podnik\u00e1 pr\u00e1vn\u00ed kroky proti jejich poru\u0161ov\u00e1n\u00ed. N\u00e1\u0161 kontroln\u00ed t\u00fdm je proto velmi dob\u0159e obezn\u00e1men s cenov\u00fdmi etiketami a p\u0159esn\u011b v\u00ed, jak\u00e1 skryt\u00e1 tvrzen\u00ed lze na cenov\u00fdch etiket\u00e1ch nal\u00e9zt.<\/p>\n\n\n\n

Uk\u00e1\u017eeme v\u00e1m, kter\u00e9 z nich byste nem\u011bli p\u0159ehl\u00e9dnout a kter\u00e9 m\u016f\u017eete klidn\u011b vynechat. Pod\u00edvejme se na typickou cenovku a pojmenujme informa\u010dn\u00ed pole \u010d\u00edsly od 1 do 9:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

[1] Ozna\u010den\u00ed v\u00fdrobku<\/strong><\/p>\n\n\n\n

Ozna\u010den\u00ed v\u00fdrobku je nutn\u00e9 hlavn\u011b proto, aby bylo mo\u017en\u00e9 p\u0159i\u0159adit ke zbo\u017e\u00ed etiketu.<\/p>\n\n\n\n

[2] Kone\u010dn\u00e1 cena<\/strong><\/p>\n\n\n\n

Kone\u010dn\u00e1 cena nebo celkov\u00e1 cena je cena, kterou je t\u0159eba za zbo\u017e\u00ed skute\u010dn\u011b zaplatit. Ot\u00e1zka, zda m\u016f\u017ee (nebo dokonce mus\u00ed) b\u00fdt zahrnuta z\u00e1loha, je p\u0159edm\u011btem n\u011bkolika \u0159\u00edzen\u00ed a v sou\u010dasn\u00e9 dob\u011b o n\u00ed rozhoduje Soudn\u00ed dv\u016fr EU.<\/p>\n\n\n\n

[3] Z\u00e1kladn\u00ed cena<\/strong><\/p>\n\n\n\n

Z\u00e1kladn\u00ed cena pom\u00e1h\u00e1 odhalit skryt\u00e9 zv\u00fd\u0161en\u00ed cen. Mezi cenov\u00fdmi \u00fadaji mus\u00ed b\u00fdt v\u017edy nejjasn\u011bj\u0161\u00ed. U zbo\u017e\u00ed ve vodn\u00e9m roztoku (nikoli v\u0161ak v olejov\u00e9m roztoku) mus\u00ed z\u00e1kladn\u00ed cena vych\u00e1zet z od\u010derpan\u00e9 hmotnosti.<\/p>\n\n\n\n

[4] Ozna\u010den\u00ed \"jednosm\u011brn\u00fd\" nebo \"opakovan\u011b pou\u017eiteln\u00fd\".<\/strong><\/p>\n\n\n\n

Ozna\u010den\u00ed \"jednor\u00e1zov\u00e9\" nebo \"opakovan\u011b pou\u017eiteln\u00e9\" znamen\u00e1, \u017ee je t\u0159eba zaplatit z\u00e1lohu. Opakovan\u00e9 pou\u017eit\u00ed je ekologicky v\u00fdhodn\u011bj\u0161\u00ed model. Velikost p\u00edsma je p\u0159edeps\u00e1na z\u00e1konem. Mus\u00ed odpov\u00eddat velikosti (kone\u010dn\u00e9) ceny. <\/p>\n\n\n\n

[5] Obsah kontejneru nebo obchodn\u00ed t\u0159\u00edda<\/strong><\/p>\n\n\n\n

Obsah balen\u00ed mus\u00ed b\u00fdt uveden na cenovce. Mus\u00ed se jednat o skute\u010dn\u00fd obsah, nikoliv - jak se bohu\u017eel n\u011bkdy st\u00e1v\u00e1 - o teoretickou kapacitu vn\u011bj\u0161\u00edho obalu.<\/p>\n\n\n\n

U n\u011bkter\u00fdch produkt\u016f, zejm\u00e9na u ovoce a zeleniny, je povinn\u00e9 uv\u00e1d\u011bt tak\u00e9 obchodn\u00ed t\u0159\u00eddu (nap\u0159. brambory, HK 2).<\/p>\n\n\n\n

[6] Dal\u0161\u00ed informace (dobrovoln\u00e9)<\/strong><\/p>\n\n\n\n

\u010casto jsou poskytov\u00e1ny dal\u0161\u00ed informace k propagaci zbo\u017e\u00ed. Tyto informace jsou dobrovoln\u00e9 a obvykle slou\u017e\u00ed k dal\u0161\u00ed propagaci.<\/p>\n\n\n\n

[7] \u010casov\u00e1 specifikace (dobrovoln\u00e1, ur\u010den\u00e1 zam\u011bstnanc\u016fm)<\/strong><\/p>\n\n\n\n

\u010casto jsou na \u0161t\u00edtc\u00edch uvedeny \u010dasov\u00e9 \u00fadaje, nap\u0159\u00edklad ve form\u011b kalend\u00e1\u0159n\u00edho t\u00fddne (zde: 42. t\u00fdden) nebo je uvedeno datum. Tyto informace jsou dobrovoln\u00e9 a jsou ur\u010deny zam\u011bstnanc\u016fm. Informace nap\u0159\u00edklad uv\u00e1d\u00ed, zda zbo\u017e\u00ed pat\u0159\u00ed do bro\u017eurkov\u00e9 kampan\u011b (zde: bro\u017eurka pro 42. kalend\u00e1\u0159n\u00ed t\u00fdden). Nez\u0159\u00eddka se vyskytuje \u00fadaj typu KW1904. Ten ozna\u010duje 4. kalend\u00e1\u0159n\u00ed t\u00fdden v roce 2019. <\/p>\n\n\n\n

N\u011bkdy je v tomto bod\u011b uvedeno i datum. Obvykle se jedn\u00e1 o datum posledn\u00ed zm\u011bny ceny.<\/p>\n\n\n\n

[8] EAN (dobrovoln\u00fd, ur\u010den\u00fd zam\u011bstnanc\u016fm)<\/strong><\/p>\n\n\n\n

Na mnoha trz\u00edch je tento \u00fadaj uveden na etiket\u011b (n\u011bkdy tak\u00e9 jako \u010d\u00e1rov\u00fd k\u00f3d). Na jedn\u00e9 stran\u011b lze toto \u010d\u00edslo pou\u017e\u00edt ke kontrole, zda tato etiketa skute\u010dn\u011b pat\u0159\u00ed k p\u0159\u00edslu\u0161n\u00e9mu v\u00fdrobku, proto\u017ee stejn\u00e9 \u010d\u00edslo lze nal\u00e9zt na obalu. Na druh\u00e9 stran\u011b se pou\u017e\u00edv\u00e1 p\u0159i inventarizaci. Zam\u011bstnanci s ru\u010dn\u00edmi skenery pak mohou automaticky zaznamenat EAN a n\u00e1sledn\u011b pouze zadat po\u010det je\u0161t\u011b p\u0159\u00edtomn\u00fdch kus\u016f zbo\u017e\u00ed.<\/p>\n\n\n\n

[9] \"Disruptor\" (nepovinn\u00e9)<\/strong><\/p>\n\n\n\n

Tyto ru\u0161iv\u00e9 prvky maj\u00ed spot\u0159ebitele upozornit na konkr\u00e9tn\u00ed v\u00fdrobek.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Cenovky vid\u00edte t\u00e9m\u011b\u0159 ka\u017ed\u00fd den. Maj\u00ed poskytovat informace a vytv\u00e1\u0159et transparentnost. P\u0159esto jsou \u010dasto p\u0159edm\u011btem soudn\u00edch a politick\u00fdch spor\u016f. V tomto \u010dl\u00e1nku odhal\u00edme tajemstv\u00ed, kter\u00e1 se skr\u00fdvaj\u00ed na cenovk\u00e1ch, a uk\u00e1\u017eeme, jak profesion\u00e1lov\u00e9 spr\u00e1vn\u011b \u010dtou cenovky, aby neprop\u00e1sli v\u00fdhodnou nab\u00eddku. Hodn\u011b m\u00edsta pro hodn\u011b informac\u00ed? Na cenovk\u00e1ch je [...]<\/p>","protected":false},"author":1,"featured_media":2356,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-2913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-preistransparenz"],"_links":{"self":[{"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/posts\/2913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/comments?post=2913"}],"version-history":[{"count":5,"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/posts\/2913\/revisions"}],"predecessor-version":[{"id":3808,"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/posts\/2913\/revisions\/3808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/media\/2356"}],"wp:attachment":[{"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/media?parent=2913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/categories?post=2913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/tags?post=2913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}