{"id":1064,"date":"2021-08-30T15:55:00","date_gmt":"2021-08-30T13:55:00","guid":{"rendered":"https:\/\/euroconsum.eu\/?p=1064"},"modified":"2023-04-09T08:04:05","modified_gmt":"2023-04-09T06:04:05","slug":"mineralwasser-konsumentenbund-laesst-aquaroemer-unzulaessige-gesundheitsangaben-untersagen","status":"publish","type":"post","link":"https:\/\/euroconsum.eu\/cs\/2021\/08\/30\/mineralwasser-konsumentenbund-laesst-aquaroemer-unzulaessige-gesundheitsangaben-untersagen\/","title":{"rendered":"Miner\u00e1ln\u00ed voda: Sdru\u017een\u00ed spot\u0159ebitel\u016f na\u0159izuje spole\u010dnosti aquaR\u00f6mer zak\u00e1zat nep\u0159\u00edpustn\u00e1 zdravotn\u00ed tvrzen\u00ed"},"content":{"rendered":"<p>Spole\u010dnost aquaR\u00f6mer GmbH &amp; Co KG z Mainhardtu propagovala svou miner\u00e1ln\u00ed vodu s pou\u017eit\u00edm neopr\u00e1vn\u011bn\u00fdch zdravotn\u00edch tvrzen\u00ed. Reakce na n\u00e1\u0161 dopis o zastaven\u00ed prodeje n\u00e1s p\u0159ekvapila.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"720\" height=\"393\" src=\"https:\/\/euroconsum.eu\/wp-content\/uploads\/2022\/03\/Bild_2022-03-12_021108.png\" alt=\"\" class=\"wp-image-1690\"\/><figcaption>Sn\u00edmek obrazovky (zv\u00fdrazn\u011bn\u00ed p\u0159id\u00e1no: Deutscher Konsumentenbund)<\/figcaption><\/figure>\n\n\n\n<!--more-->\n\n\n\n<p><em>Po&nbsp;<a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/DE\/TXT\/HTML\/?uri=CELEX:32020L1828&amp;rid=1#d1e1238-1-1\">\u010cl\u00e1nek 13 sm\u011brnice (EU) 2020\/1828 (sm\u011brnice EU o reprezentativn\u00edch akc\u00edch)<\/a>&nbsp;Kvalifikovan\u00e9 subjekty poskytuj\u00ed na internetov\u00fdch str\u00e1nk\u00e1ch sdru\u017een\u00ed informace o pl\u00e1novan\u00fdch a prov\u00e1d\u011bn\u00fdch akc\u00edch sdru\u017een\u00ed a o v\u00fdsledc\u00edch prov\u00e1d\u011bn\u00fdch akc\u00ed sdru\u017een\u00ed. Toto zve\u0159ejn\u011bn\u00ed slou\u017e\u00ed ke spln\u011bn\u00ed tohoto po\u017eadavku. Uveden\u00e9 informace odr\u00e1\u017eej\u00ed n\u00e1\u0161 pr\u00e1vn\u00ed n\u00e1zor na zah\u00e1jen\u00ed pr\u00e1vn\u00edho jedn\u00e1n\u00ed a nemus\u00ed b\u00fdt nutn\u011b toto\u017en\u00e9 s pr\u00e1vn\u00edmi n\u00e1zory rozhoduj\u00edc\u00edch soud\u016f.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"verfahrensgegenstand\">P\u0159edm\u011bt \u0159\u00edzen\u00ed<\/h3>\n\n\n\n<p>P\u0159edm\u011bt \u010dinnosti sdru\u017een\u00ed:&nbsp;<strong>Poru\u0161en\u00ed pr\u00e1vn\u00edch p\u0159edpis\u016f Spole\u010denstv\u00ed v oblasti reklamy na zdrav\u00ed<\/strong>. P\u0159i reklam\u011b na miner\u00e1ln\u00ed vodu spole\u010dnost uv\u00e1d\u011bla zdravotn\u00ed tvrzen\u00ed, kter\u00e1 nebyla povolena. Takov\u00e1 tvrzen\u00ed jsou povolena pouze v p\u0159\u00edpad\u011b, \u017ee pro n\u011b existuj\u00ed jasn\u00e9 v\u011bdeck\u00e9 d\u016fkazy a tyto d\u016fkazy jsou potvrzeny nez\u00e1visl\u00fdmi odborn\u00edky v r\u00e1mci schvalovac\u00edho \u0159\u00edzen\u00ed.<\/p>\n\n\n\n<p>Konkr\u00e9tn\u011b se jednalo o n\u00e1sleduj\u00edc\u00ed v\u00fdrok:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Naturpark Quelle Miner\u00e1ln\u00ed voda Naturelle Klidn\u00e9 osv\u011b\u017een\u00ed a pln\u00e1 mineralizace Vychutnejte si s rodinou na\u0161i p\u0159\u00edrodn\u011b \u010distou miner\u00e1ln\u00ed vodu v klidn\u00e9 podob\u011b. Bez oxidu uhli\u010dit\u00e9ho, d\u00edky \u010demu\u017e je obzvl\u00e1\u0161t\u011b snadno straviteln\u00e1, a s obvykl\u00fdm vysok\u00fdm obsahem v\u00e1pn\u00edku, kter\u00fd je charakteristick\u00fd pro na\u0161e miner\u00e1ln\u00ed vody Naturpark Quelle.<\/p><\/blockquote>\n\n\n\n<p>Na\u0161e sdru\u017een\u00ed rovn\u011b\u017e kritizovalo nedostatek povinn\u00fdch informac\u00ed v reklam\u011b, konkr\u00e9tn\u011b odkaz na v\u00fdznam pestr\u00e9 a vyv\u00e1\u017een\u00e9 stravy a zdrav\u00e9ho \u017eivotn\u00edho stylu, informace o mno\u017estv\u00ed potraviny a zp\u016fsobu konzumace, kter\u00fd je nutn\u00fd k dosa\u017een\u00ed deklarovan\u00e9ho pozitivn\u00edho \u00fa\u010dinku, p\u0159\u00edpadn\u011b odkaz na osoby, kter\u00e9 by se m\u011bly konzumaci t\u00e9to potraviny vyhnout, a vhodn\u00e9 varov\u00e1n\u00ed u v\u00fdrobk\u016f, kter\u00e9 by mohly p\u0159i nadm\u011brn\u00e9 konzumaci p\u0159edstavovat zdravotn\u00ed riziko.<\/p>\n\n\n\n<p>Spole\u010dnost pova\u017eovala reklamu v \u0159\u00edzen\u00ed za pr\u00e1vn\u011b p\u0159\u00edpustnou. Na\u0159\u00edzen\u00ed o zdravotn\u00edch tvrzen\u00edch nebylo v\u016fbec relevantn\u00ed. Rovn\u011b\u017e tvrdila, \u017ee vn\u00edm\u00e1n\u00ed kritizovan\u00e9ho tvrzen\u00ed ve\u0159ejnost\u00ed nesv\u011bd\u010d\u00ed o jeho snadn\u00e9 stravitelnosti.<\/p>\n\n\n\n<p>Krom\u011b toho byla reklama zm\u011bn\u011bna ji\u017e kr\u00e1tce po obdr\u017een\u00ed dopisu sdru\u017een\u00ed o zastaven\u00ed \u010dinnosti. To je sice pravda, ale z\u00e1rove\u0148 se spole\u010dnost rozhodla neodstra\u0148ovat riziko opakov\u00e1n\u00ed. Skute\u010dnost, \u017ee na\u0161e sdru\u017een\u00ed pot\u00e9 p\u0159esto \"zah\u00e1jilo soudn\u00ed \u0159\u00edzen\u00ed\", sv\u011bd\u010d\u00ed o tom, \u017ee jednala zneu\u017e\u00edvaj\u00edc\u00edm zp\u016fsobem.<\/p>\n\n\n\n<p>Z\u00e1jem \u0161irok\u00e9 ve\u0159ejnosti na z\u00e1kazu nepovolen\u00e9 zdravotn\u00ed reklamy je n\u00edzk\u00fd a \"v n\u00edzk\u00e9m \u010dty\u0159m\u00edstn\u00e9m rozmez\u00ed, cca 1 000 EUR\", je p\u0159im\u011b\u0159en\u00fd.<\/p>\n\n\n\n<p>Soud se v\u0161ak ve v\u0161ech bodech \u0159\u00eddil n\u00e1zorem na\u0161eho sdru\u017een\u00ed, reklamu zak\u00e1zal a obvin\u011bn\u00ed ze zneu\u017eit\u00ed pr\u00e1va zam\u00edtl.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"anlass-der-verbandsklage\">P\u0159\u00ed\u010dina \u010dinnosti sdru\u017een\u00ed<\/h3>\n\n\n\n<p>Vlastn\u00ed&nbsp;<strong>Kontrola<\/strong>&nbsp;podle spot\u0159ebitelsk\u00e9ho poradenstv\u00ed<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"umst\u00e4nde-und-betroffene-verbrauchendenkreise\">Okolnosti a dot\u010den\u00e9 skupiny spot\u0159ebitel\u016f<\/h3>\n\n\n\n<p>Obchodn\u00ed praktika se dotkla spot\u0159ebitel\u016f, kter\u00fdm byla sporn\u00e1 reklama na v\u00fdrobek ur\u010dena.&nbsp;<strong>Nature Park Pramenit\u00e1 miner\u00e1ln\u00ed voda Naturelle<\/strong>&nbsp;byla p\u0159edlo\u017eena v\u00fdrobcem aquaR\u00f6mer dne 13. b\u0159ezna 2021 a d\u0159\u00edve.<\/p>\n\n\n\n<p>spole\u010dnost aquaR\u00f6mer GmbH &amp; Co KG vydala kone\u010dn\u00e9 prohl\u00e1\u0161en\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"urteil\">Rozsudek<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Rozsudek&nbsp;<a href=\"https:\/\/euroconsum.eu\/cs\/post\/aquaroemer-gmbh-co-kg\/Urteil_aquaRoemer_LG_Heilbronn.pdf\/\">Zemsk\u00fd soud v Heilbronnu, 3. sen\u00e1t pro obchodn\u00ed v\u011bci ze dne 27. srpna 2021, 23 O 19\/21 KfH<\/a><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h5 class=\"has-text-align-center wp-block-heading\">N\u011bmeck\u00e9 sdru\u017een\u00ed spot\u0159ebitel\u016f<\/h5>\n\n\n\n<h6 class=\"has-text-align-center wp-block-heading\">Na stran\u011b d\u016fkaz\u016f, na stran\u011b spot\u0159ebitel\u016f: N\u011bmeck\u00fd svaz spot\u0159ebitel\u016f je uzn\u00e1van\u00fdm neziskov\u00fdm sdru\u017een\u00edm na ochranu spot\u0159ebitel\u016f.<\/h6>","protected":false},"excerpt":{"rendered":"<p>Spole\u010dnost aquaR\u00f6mer GmbH &amp; Co KG z Mainhardtu propagovala svou miner\u00e1ln\u00ed vodu s pou\u017eit\u00edm neopr\u00e1vn\u011bn\u00fdch zdravotn\u00edch tvrzen\u00ed. Reakce na n\u00e1\u0161 dopis o zastaven\u00ed prodeje n\u00e1s p\u0159ekvapila.<\/p>","protected":false},"author":1,"featured_media":1690,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[49,44,46],"class_list":["post-1064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health-claims-bei-lebensmitteln","tag-lebensmittel","tag-marktverhalten","tag-produktinformationen"],"_links":{"self":[{"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/posts\/1064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/comments?post=1064"}],"version-history":[{"count":6,"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/posts\/1064\/revisions"}],"predecessor-version":[{"id":3588,"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/posts\/1064\/revisions\/3588"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/media\/1690"}],"wp:attachment":[{"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/media?parent=1064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/categories?post=1064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/tags?post=1064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}