{"id":1129,"date":"2021-01-25T19:57:00","date_gmt":"2021-01-25T18:57:00","guid":{"rendered":"https:\/\/euroconsum.eu\/?page_id=1129"},"modified":"2022-06-14T23:40:13","modified_gmt":"2022-06-14T21:40:13","slug":"marktwaecherin-psychomarkt","status":"publish","type":"page","link":"https:\/\/euroconsum.eu\/cs\/marktwaecherin-psychomarkt\/","title":{"rendered":"Str\u00e1\u017ece trhu psychomarket"},"content":{"rendered":"
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\"\"<\/figure>\n

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Psychotrh<\/h2>\n

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... se \u0159\u00edd\u00ed z\u00e1sadou p\u0159ivlast\u0148ov\u00e1n\u00ed<\/h3>\n

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Term\u00edn psychotrh ozna\u010duje nep\u0159ebern\u00e9 mno\u017estv\u00ed nab\u00eddek \u010dasto pochybn\u00fdch psychologick\u00fdch a psychoterapeutick\u00fdch slu\u017eeb. Tento pseudoterapeutick\u00e9 slu\u017eby<\/strong> p\u0159ij\u00edt jako<\/p>\n

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    \n
  • psychologick\u00e1 diagnostika,<\/li>\n
  • \u017divotn\u00ed poradenstv\u00ed a podpora \u017eivota,<\/li>\n
  • Rozvoj osobnosti,<\/li>\n
  • Psychoterapie, ale tak\u00e9<\/li>\n
  • jako technick\u00e9 \u0159e\u0161en\u00ed<\/li>\n<\/ul>\n

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    a z\u00e1m\u011brn\u011b se sna\u017e\u00ed p\u0159ibl\u00ed\u017eit zaveden\u00e9 terminologii a praxi zalo\u017een\u00e9 na d\u016fkazech (p\u0159ivlast\u0148uje si jej\u00ed term\u00edny, soci\u00e1ln\u00ed kontexty a souvisej\u00edc\u00ed obsah). Nap\u0159\u00edklad koncept Lebenshilfe byl ji\u017e dlouho p\u0159edznamen\u00e1v\u00e1n hnut\u00edmi za zplnomocn\u011bn\u00ed z oblasti hnut\u00ed za pr\u00e1va osob se zdravotn\u00edm posti\u017een\u00edm. Prost\u0159ednictv\u00edm zcizuj\u00edc\u00edho p\u0159ivlast\u0148ov\u00e1n\u00ed pojm\u016f, kter\u00e9 je pro tuto sc\u00e9nu typick\u00e9, si poskytovatel\u00e9 na psychotr\u017ei\u0161ti tuto konceptualizaci osedlali. Nap\u0159\u00edklad spole\u010dnost adviqo AG pou\u017e\u00edv\u00e1 p\u0159ivlastn\u011bn\u00e1 ozna\u010den\u00ed \"pomoc v \u017eivot\u011b\", \"\u017eivotn\u00ed poradenstv\u00ed\" nebo \"odpov\u011bdi na \u017eivotn\u00ed ot\u00e1zky\" tak\u00e9 pro komer\u010dn\u00ed nab\u00eddky v oblasti \"v\u011b\u0161t\u011bn\u00ed\" a \"astrologie\".<\/p>\n

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    ... funguje na z\u00e1klad\u011b podvodu, zajet\u00ed a vyvr\u017een\u00ed.<\/h3>\n

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    Dal\u0161\u00edm rysem nab\u00eddky psychomarketingu je hra s konspira\u010dn\u00edmi narativy, podle nich\u017e nap\u0159\u00edklad \"farmaceutick\u00fd pr\u016fmysl\" potla\u010duje \u00fadajn\u011b revolu\u010dn\u00ed terapii. Nab\u00eddky vystupuj\u00ed jako podvr\u017eenci nebo outsider\u0161t\u00ed p\u0159ed\u00e1ci pod rou\u0161kou \"alternativy\". Zainteresovan\u00ed z\u00e1kazn\u00edci jsou pak co nejrychleji sami zapojeni do prodejn\u00edho procesu.<\/p>\n

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    Podobn\u011b jako V\u00edce\u00farov\u0148ov\u00fd marketing<\/strong> distribu\u010dn\u00ed syst\u00e9my jsou vytvo\u0159eny ve velmi kr\u00e1tk\u00e9 dob\u011b. Obvykle se tak d\u011bje pomoc\u00ed pozitivn\u00edho vypr\u00e1v\u011bn\u00ed, kter\u00e9 ze z\u00e1kazn\u00edka d\u011bl\u00e1 hrdinu p\u0159\u00edb\u011bhu. Zvl\u00e1\u0161t\u011b perfidn\u00ed je to tehdy, kdy\u017e podveden\u00ed a podveden\u00ed klienti maj\u00ed pak sami financovat sv\u00e9 zapojen\u00ed do distribu\u010dn\u00edho modelu, nap\u0159\u00edklad prost\u0159ednictv\u00edm \"diplom\u016f\" nebo \"certifik\u00e1t\u016f\" od samozvan\u00fdch institut\u016f. \u010casto je navrhov\u00e1n \"model propagace\", kter\u00fd m\u00e1 b\u00fdt financov\u00e1n t\u00edm, \u017ee si \u010dlov\u011bk za\u010dne vyd\u011bl\u00e1vat vlastn\u00ed pen\u00edze je\u0161t\u011b p\u0159edt\u00edm, ne\u017e dokon\u010d\u00ed \"kvalifikaci\" (\"vyd\u011bl\u00e1vejte, jak se u\u010d\u00edte\"<\/em>).<\/p>\n

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    Tento \"p\u00e1d do kr\u00e1li\u010d\u00ed nory\", jak to kdysi nazval jeden posti\u017een\u00fd, \u010dasto za\u010d\u00edn\u00e1 perfidn\u00ed ot\u00e1zkou, zda \u010dlov\u011bk nechce ud\u011blat n\u011bco dobr\u00e9ho pro svou rodinu nebo pro ostatn\u00ed lidi. V\u017edy\u0165 \u010dlov\u011bk u\u017e p\u0159ece za\u017eil, jak je \u00fadajn\u011b dobr\u00fd. M\u00e1lokdo se od takov\u00fdch praktik dok\u00e1\u017ee snadno distancovat, proto\u017ee v\u0161ichni m\u00e1me tendenci vid\u011bt sami sebe jako hrdiny sv\u00e9ho vlastn\u00edho p\u0159\u00edb\u011bhu. V\u0161ichni samoz\u0159ejm\u011b chceme b\u00fdt na stran\u011b dobra. Samoz\u0159ejm\u011b, \u017ee v\u0161ichni chceme pom\u00e1hat. A to, \u017ee by \u010dlov\u011bk m\u011bl m\u00edt mo\u017enost si pom\u00e1h\u00e1n\u00edm vyd\u011blat, n\u00e1m samoz\u0159ejm\u011b nevad\u00ed.<\/p>\n

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    Typick\u00e9 je tak\u00e9 to, \u017ee se \u010dasto pou\u017e\u00edvaj\u00ed argumenty autority. Ochrann\u00e9 zn\u00e1mky jsou \u010dasto registrov\u00e1ny nebo pojmy jsou ozna\u010dov\u00e1ny ochrann\u00fdmi zn\u00e1mkami, aby se vytvo\u0159il dojem d\u016fkazu \u00fa\u010dinnosti, co\u017e nen\u00ed pravda. Psychotr\u017en\u00ed sc\u00e9na tak\u00e9 r\u00e1da pracuje s koupen\u00fdmi akademick\u00fdmi tituly.<\/p>\n

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    ... vytv\u00e1\u0159\u00ed v\u00edcen\u00e1sobn\u00e9 obvi\u0148ov\u00e1n\u00ed ob\u011bt\u00ed a vede k op\u011btovn\u00e9mu traumatizov\u00e1n\u00ed.<\/h3>\n

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    Pro psychotrh je typick\u00fd Hra s nad\u011bj\u00ed, zv\u011bdavost\u00ed, pocitem viny<\/strong> a Hanba<\/strong> posti\u017een\u00fdch. T\u00edmto zp\u016fsobem se na jedn\u00e9 stran\u011b vytv\u00e1\u0159\u00ed p\u0159\u00edstup k z\u00e1kazn\u00edkovi, na druh\u00e9 stran\u011b z\u016fst\u00e1vaj\u00ed pochybn\u00e9 praktiky dlouho skryty, proto\u017ee po\u0161kozen\u00e9 osoby nevyhled\u00e1vaj\u00ed kontakt s vn\u011bj\u0161\u00edm sv\u011btem ze studu a hn\u011bvu nad vlastn\u00ed domn\u011blou d\u016fv\u011b\u0159ivost\u00ed. Zvl\u00e1\u0161t\u011b perfidn\u00ed je, \u017ee \u010d\u00edm v\u011bt\u0161\u00ed je \u0161koda, t\u00edm v\u011bt\u0161\u00ed je stud.<\/p>\n

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    Nez\u0159\u00eddka je to doprov\u00e1zeno skute\u010dn\u00fdmi a negativn\u00edmi zku\u0161enostmi se st\u00e1tn\u00edmi z\u00e1stupci a policejn\u00edmi org\u00e1ny. Z mnoha rozhovor\u016f v\u00edme, \u017ee po\u0161kozen\u00ed lid\u00e9, kte\u0159\u00ed se obracej\u00ed na org\u00e1ny ve\u0159ejn\u00e9 moci, se od nich \u010dasto setk\u00e1vaj\u00ed s pohrd\u00e1n\u00edm a v\u00fdsm\u011bchem nam\u00edsto pochopen\u00ed a empatie. To n\u011bkdy vede k hrozn\u00fdm zku\u0161enostem s op\u011btovn\u00fdm traumatizov\u00e1n\u00edm.<\/p>\n

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    ... je velmi neregulovan\u00e1, ale velmi lukrativn\u00ed.<\/h3>\n

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    Psychotrh je nejen antropologick\u00e9 panoptikum, ale p\u0159edev\u0161\u00edm trh, a to do zna\u010dn\u00e9 m\u00edry neregulovan\u00fd. Psychotrh je extr\u00e9mn\u011b komercionalizovan\u00e1 oblast. Ro\u010dn\u00ed obrat se v N\u011bmecku odhaduje na 5 a\u017e 10 miliard eur, v z\u00e1vislosti na definici. Po\u010det poskytovatel\u016f esoterick\u00fdch a alternativn\u00edch psychologick\u00fdch l\u00e9\u010debn\u00fdch metod v N\u011bmecku se v roce 2011 podle \u010dasopisu \"Zeit\" odhadoval na 10 000 a\u017e 20 000.<\/p>\n

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    Pro rok 2020 p\u0159edpokl\u00e1d\u00e1me, \u017ee po\u010det hr\u00e1\u010d\u016f ji\u017e v\u00fdrazn\u011b neroste, ale \u017ee se v\u00fdrazn\u011b zv\u00fd\u0161il obrat a zisk v d\u016fsledku profesionalizace trhu. N\u00e1\u0161 odhad pro rok 2020, kter\u00fd vych\u00e1z\u00ed z pozorov\u00e1n\u00ed z let 2018 a 2019, vid\u00ed trh na \u00farovni p\u0159ibli\u017en\u011b 30 miliard eur<\/strong> v n\u011bmecky mluv\u00edc\u00edm sv\u011bt\u011b p\u0159ibli\u017en\u011b 20 000 poskytovatel\u016f, z nich\u017e v\u0161ak asi 5 % (1 000 hr\u00e1\u010d\u016f) pravd\u011bpodobn\u011b vytvo\u0159\u00ed p\u0159ibli\u017en\u011b 85% obratu. Na ka\u017ed\u00e9ho z t\u011bchto 1 000 hlavn\u00edch hr\u00e1\u010d\u016f tak p\u0159ipad\u00e1 p\u0159ibli\u017en\u011b 250 milion\u016f eur ... ro\u010dn\u011b.<\/p>\n

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    Na\u0161e pr\u00e1ce<\/h2>\n

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    My poradit dot\u010den\u00fdm osob\u00e1m<\/strong> a jejich p\u0159\u00edbuzn\u00fdch a pracovat s Sv\u00e9pomocn\u00e9 skupiny<\/strong> spole\u010dn\u011b, co\u017e profesion\u00e1ln\u011b podporujeme. Shroma\u017e\u010fujeme tak\u00e9 zpr\u00e1vy od dot\u010den\u00fdch osob, abychom vytvo\u0159ili profily \u010dinnost\u00ed a akc\u00ed. Pokud je to mo\u017en\u00e9, podnik\u00e1me pr\u00e1vn\u00ed kroky proti poru\u0161ov\u00e1n\u00ed z\u00e1kona, pokud jsou hmatateln\u00e9. Vyu\u017e\u00edv\u00e1me p\u0159itom tak\u00e9 s\u00ed\u0165 testovac\u00edch odb\u011bratel\u016f a testovac\u00edch z\u00e1kazn\u00edk\u016f, abychom mohli analyzovat prodejn\u00ed struktury typick\u00e9 pro danou sc\u00e9nu zevnit\u0159.<\/p>\n

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    Krom\u011b toho doprov\u00e1z\u00edme posti\u017een\u00e9 osoby, kter\u00e9 cht\u011bj\u00ed bojovat za sv\u00e1 pr\u00e1va prost\u0159ednictv\u00edm Procesn\u00ed veden\u00ed a poradenstv\u00ed<\/strong>od pod\u00e1n\u00ed ob\u017ealoby a\u017e po \u00fa\u010dast v soudn\u00edm \u0159\u00edzen\u00ed.<\/p>\n

    V n\u011bkolika v\u00fdznamn\u00fdch \u0159\u00edzen\u00edch byly provedeny rozs\u00e1hl\u00e9 Trestn\u00ed da\u0148ov\u00e9 \u0159\u00edzen\u00ed<\/strong> zah\u00e1jeno.<\/p>\n

    Za t\u00edmto \u00fa\u010delem udr\u017eujeme rozs\u00e1hlou sb\u00edrku l\u00e1tek v\u010detn\u011b rozs\u00e1hl\u00e9 knihovny mnoha nab\u00eddek na trhu. Od roku 2016 budujeme expozici s ne\u00fa\u010dinn\u00fdmi v\u00fdrobky pod n\u00e1zvem Pracovn\u00ed n\u00e1zev \"Bullshit for Sale<\/strong> (r\u00e1di obdr\u017e\u00edme ne\u00fa\u010dinn\u00e9 v\u00fdrobky).<\/p>


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    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

      Psychotrh ... se \u0159\u00edd\u00ed principem p\u0159ivlast\u0148ov\u00e1n\u00ed Term\u00edn psychotrh ozna\u010duje nep\u0159ebern\u00e9 mno\u017estv\u00ed nab\u00eddek \u010dasto pochybn\u00fdch psychologick\u00fdch a psychoterapeutick\u00fdch slu\u017eeb. Tyto pseudoterapeutick\u00e9 slu\u017eby maj\u00ed podobu psychologick\u00e9 diagnostiky, \u017eivotn\u00edho poradenstv\u00ed a podpory, rozvoje osobnosti, psychoterapie, ale tak\u00e9 technick\u00fdch \u0159e\u0161en\u00ed a z\u00e1m\u011brn\u011b se sna\u017e\u00ed p\u0159ibl\u00ed\u017eit zaveden\u00e9 terminologii a postup\u016fm zalo\u017een\u00fdm na d\u016fkazech (p\u0159ivlast\u0148uj\u00ed si jejich term\u00edny, soci\u00e1ln\u00ed kontexty [...]).<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1129","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/pages\/1129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/comments?post=1129"}],"version-history":[{"count":10,"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/pages\/1129\/revisions"}],"predecessor-version":[{"id":2755,"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/pages\/1129\/revisions\/2755"}],"wp:attachment":[{"href":"https:\/\/euroconsum.eu\/cs\/wp-json\/wp\/v2\/media?parent=1129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}